January 2007
ColourBox contributes to continued success
With its ultra-modern and sophisticated showrooms displaying new and used BMW’s, Derek Woodman BMW presents everything you would expect from a typically high standard BMW dealership. On the same site, near Lytham in Lancashire, an additional showroom accommodates the Derek Woodman Mini Dealership.
ColourBox spraybooth at Derek Woodman.
Behind the clean lines of the showroom stands an equally impressive workshop where technicians utilise state of the art technology for servicing and repairs.
The latest technological addition to the dealerships’ SMART repair service was the installation of a Junair ColourBox Spraybooth in August 2006 which has transformed the way in which Derek Woodman BMW handle smart refinishing and sales preparation refinishing.
With an abundance of enthusiasm for the ColourBox Mike Yardley, Service Manager at Derek Woodman BMW said “As a dealership we are constantly looking to improve our level of service and provide the best possible customer experience. Our initial interest in the Colourbox Spraybooth Oven stemmed from our desire to save on the cost of outsourcing and pass these savings on to the customer, whilst retaining an acceptable profit margin and ensuring that quality was not compromised in any way. Our experience in the last few months with using the ColourBox system has surpassed our initial expectations”.
Mr Yardley continued “Prior to the installation of the ColourBox, Smart Repair generated a small amount of revenue each month with accident repairs being undertaken by their approved BMW Repair Centre. With the new Spraybooth fully in operation we are now seeing a 350% increase in generated revenue. As a result we have had to increase staffing to keep up with demand and we predict turnover for Smart repairs alone will continue to increase month on month. With the ability to now control the quality and amount of work undertaken, the investment has already paid for itself and attracted interest from BMW dealerships nationwide”.
“At Derek Woodman BMW we pride ourselves on being a profitable, cutting edge, business and in my opinion the installation of the ColourBox has been a runaway success. For our needs and requirements the installation of a Junair Spraybooth with the addition of dedicated aftersales support has proven to be a winning combination.”